Abandoned Lives | 38smiles
In Dubai, there is no law that protects abandoned pets; over 3000 are abandoned every year but it is not a very visible problem. On the other hand, there’s a very visible problem we all see every day, abandoned cars. Surprisingly, we found that the number of pets abandoned is the same as abandoned cars. So we used the very visible problem of abandoned cars to bring awareness to the “invisible” abandoned pets problem.
AWARDS
CANNES LIONS 2016
Media/Use of media-Best use of audio platforms
*SHORTLIST – Abandoned Lives-38smiles
DUBAI LYNX 2016
Direct/Direct Strategy-Best low budget campaign
*GOLD – Abandoned Lives-38smiles
Media/Best use of media-Use of ambient media: small scale
*GOLD – Abandoned Lives-38smiles
Direct/Direct Strategy-Best low budget campaign
*GOLD – Abandoned Lives-38smiles
Media/Best use of media-Use of ambient media: small scale
*GOLD – Abandoned Lives-38smiles
Media/Use of media-Best use of audio platforms
*SILVER – Abandoned Lives-38smiles
Promo & Activation-Charities, Public health, safety & Awareness Messages
*SILVER – Abandoned Lives-38smiles
*SILVER – Abandoned Lives-38smiles
Promo & Activation-Charities, Public health, safety & Awareness Messages
*SILVER – Abandoned Lives-38smiles
Media/Product&Service-Charities, Public health, safety & Awareness Messages
*BRONZE – Abandoned Lives-38smiles
*BRONZE – Abandoned Lives-38smiles
Direct/Product&Service-Charities, Public health, safety & Awareness Messages
*BRONZE – Abandoned Lives-38smiles
*BRONZE – Abandoned Lives-38smiles
Grand Prix for Good
*SHORTLIST – Abandoned Lives-38smiles
*SHORTLIST – Abandoned Lives-38smiles