Adventure Quarters | General Mills
There are 56 national parks in the US, but many remain undiscovered due to overcrowding in the popular ones. To promote less-visited parks, we leveraged the coins in circulation featuring all national parks to create a mobile experience that raised awareness, informed, and excited consumers with discounts on Nature Valley cereal bars and free park passes.
AWARDS
EFFIES 2022
Commerce & Shopper
*BRONZE – Adventure Quarters-Nature Valley
Commerce & Shopper
*BRONZE – Adventure Quarters-Nature Valley
THE DRUMS 2022
Retail and E-commerce – Adventure Quarters-Nature Valley
Retail and E-commerce – Adventure Quarters-Nature Valley
Consumer Products or Services – Adventure Quarters-Nature Valley