Name This Oreo | OREO
Born from an Internet name origin theory for OREO, which claims "O" is for cookie and "RE" is for creme, giving birth to a campaign that is as playful as our consumers.  
Posters & Film
AWARDS
CANNES LIONS 2025
Radio&Audio-Voice Activation
*GOLD – NameThisOreo-OREO
Radio&Audio-Use of Audio as Medium
*SILVER – NameThisOreo-OREO

Social&Creator-Social Listening & Insight
*SILVER – NameThisOreo-OREO

Social&Creator-Creator Collaboration 
*SILVER – NameThisOreo-OREO

Direct-Use of Mobile
*BRONZE – NameThisOreo-OREO

D&AD 2025
Radio&Audio-Brand Expression
*GRAPHITE PENCIL – NameThisOreo-OREO
Commerce-Social
*WOOD PENCIL – NameThisOreo-OREO