Bad Luck Reverser | Refisal
In Colombia, football and superstition go hand in hand. So we turned Refisal salt into a good luck charm by creating team-branded packs and using real-time data to deliver them to the unluckiest fans through bars, delivery apps, and stadiums.
AWARDS
CANNES LIONS 2025
Commerce-Targeting, Insight, Personalization
*BRONZE – Bad Luck Reverser - Refisal
Commerce-Targeting, Insight, Personalization
*BRONZE – Bad Luck Reverser - Refisal
Entertainment for Sport-Fan Engagement, Distribution Strategy
*BRONZE – Bad Luck Reverser - Refisal
*BRONZE – Bad Luck Reverser - Refisal
Brand Experience&Activation-Social Behaviour
*BRONZE – Bad Luck Reverser - Refisal
*BRONZE – Bad Luck Reverser - Refisal