Abuela Tag Reader | ENSUEÑO
Laundry symbols are confusing, and every day clothes get ruined because of them. Ensueño, a Hispanic laundry care brand, wanted to help young laundry newbies take better care of their clothes. So we created a mobile commerce tool that decodes those cryptic symbols with help from the most trusted laundry experts: abuelas.
Launch Film
AWARDS
EFFIE AWARDS 2026
Single-Retailer Program-Supermarket
*GOLD – Abuela Tag Reader-ENSUENO
Single-Retailer Program-Supermarket
*GOLD – Abuela Tag Reader-ENSUENO
Challenger Brand
*BRONZE – Abuela Tag Reader-ENSUENO
*BRONZE – Abuela Tag Reader-ENSUENO