Don't Delete Menu | Wendy's
1 out of 2 apps downloaded gets deleted after 30 days. Favorite app to delete? Food category! Our Wendy's app was at risk. So, we interrupted the deleting process by customizing the app's shortcut menu. Every time users tried to delete us using HAPTIC touch, they found unexpected offers for them to stay - frequently updated to keep fans engaged
AWARDS
CANNES LIONS 2024
Direct-Cultural & Context
*SILVER – Don't Delete Menu-Wendy's
Direct-Cultural & Context
*SILVER – Don't Delete Menu-Wendy's
Media-Cultural & Context
*SILVER – Don't Delete Menu-Wendy's
*SILVER – Don't Delete Menu-Wendy's
D&AD 2024
Digital & Social-Mobile
*GRAPHITE – Don't Delete Menu-Wendy's
Digital & Social-Mobile
*GRAPHITE – Don't Delete Menu-Wendy's
Media-Mobile Devices
*GRAPHITE – Don't Delete Menu-Wendy's
*GRAPHITE – Don't Delete Menu-Wendy's
Media-Direct
*GRAPHITE – Don't Delete Menu-Wendy's
*GRAPHITE – Don't Delete Menu-Wendy's
CLIO AWARDS 2024
Commerce-Acquisition & Retention
*GOLD – Don't Delete Menu-Wendy's
Commerce-Acquisition & Retention
*GOLD – Don't Delete Menu-Wendy's
Commerce-Innovative Use of Channel
*SILVER – Don't Delete Menu-Wendy's
*SILVER – Don't Delete Menu-Wendy's
Commerce-Mobile-Led Commerce
*BRONZE – Don't Delete Menu-Wendy's
*BRONZE – Don't Delete Menu-Wendy's
Commerce-Innovation
*BRONZE – Don't Delete Menu-Wendy's
*BRONZE – Don't Delete Menu-Wendy's
Media-Digital&Mobile
*BRONZE – Don't Delete Menu-Wendy's
*BRONZE – Don't Delete Menu-Wendy's
ONE SHOW 2024
Commerce-Experiential&Immersive
*GOLD PENCIL – Don't Delete Menu-Wendy's
Commerce-Experiential&Immersive
*GOLD PENCIL – Don't Delete Menu-Wendy's
Innovation-Experiential&Immersive
*GOLD PENCIL – Don't Delete Menu-Wendy's
*GOLD PENCIL – Don't Delete Menu-Wendy's
Online & Mobile-Interactive
*GOLD PENCIL – Don't Delete Menu-Wendy's
*GOLD PENCIL – Don't Delete Menu-Wendy's
Commerce-Creative Use of Tech
*SILVER PENCIL – Don't Delete Menu-Wendy's
*SILVER PENCIL – Don't Delete Menu-Wendy's
Innovation-Direct Marketing
*SILVER PENCIL – Don't Delete Menu-Wendy's
*SILVER PENCIL – Don't Delete Menu-Wendy's
Online & Mobile-Interactive
*SILVER PENCIL – Don't Delete Menu-Wendy's
*SILVER PENCIL – Don't Delete Menu-Wendy's
Innovation-Creative Use of Tech
*BRONZE PENCIL – Don't Delete Menu-Wendy's
*BRONZE PENCIL – Don't Delete Menu-Wendy's
Commerce-Direct Marketing
*BRONZE PENCIL – Don't Delete Menu-Wendy's
*BRONZE PENCIL – Don't Delete Menu-Wendy's
Online & Mobile-Interactive
*BRONZE PENCIL – Don't Delete Menu-Wendy's
*BRONZE PENCIL – Don't Delete Menu-Wendy's
ART DIRECTORS CLUB 2024
Mobile Websites-Online
*SILVER CUBE – Don't Delete Menu-Wendy's
Mobile Websites-Online
*SILVER CUBE – Don't Delete Menu-Wendy's
NEW YORK FESTIVAL 2023
Commerce
*GOLD – Don't Delete Menu-Wendy's
Commerce
*GOLD – Don't Delete Menu-Wendy's
Direct
*GOLD – Don't Delete Menu-Wendy's
*GOLD – Don't Delete Menu-Wendy's
Commerce
*SILVER – Don't Delete Menu-Wendy's
*SILVER – Don't Delete Menu-Wendy's
Mobile
*BRONZE – Don't Delete Menu-Wendy's
*BRONZE – Don't Delete Menu-Wendy's
LIA AWARDS 2023
Digital-Mobile Advertising
*BRONZE – Don't Delete Menu-Wendy's
Digital-Mobile Advertising
*BRONZE – Don't Delete Menu-Wendy's
Digital-Apps
*BRONZE – Don't Delete Menu-Wendy's
*BRONZE – Don't Delete Menu-Wendy's