Don't Delete Menu | Wendy's
1 out of 2 apps downloaded gets deleted after 30 days. Favorite app to delete? Food category! Our Wendy's app was at risk. So, we interrupted the deleting process by customizing the app's shortcut menu. Every time users tried to delete us using HAPTIC touch, they found unexpected offers for them to stay - frequently updated to keep fans engaged
AWARDS
NEW YORK FESTIVAL 2023
Commerce
*GOLD – Don't Delete Menu-Wendy's
Commerce
*GOLD – Don't Delete Menu-Wendy's
Direct
*GOLD – Don't Delete Menu-Wendy's
*GOLD – Don't Delete Menu-Wendy's
Commerce
*SILVER – Don't Delete Menu-Wendy's
*SILVER – Don't Delete Menu-Wendy's
Mobile
*BRONZE – Don't Delete Menu-Wendy's
*BRONZE – Don't Delete Menu-Wendy's
LIA AWARDS 2023
Digital-Mobile Advertising
*BRONZE – Don't Delete Menu-Wendy's
Digital-Mobile Advertising
*BRONZE – Don't Delete Menu-Wendy's
Digital-Apps
*BRONZE – Don't Delete Menu-Wendy's
*BRONZE – Don't Delete Menu-Wendy's