Group Creative Director
I See Coke | Coca-Cola
Coca-Cola has been in movies and TV shows for over 100 years. That's thousands of hours of content. So, we created a native Alexa skill that puts Coca-Cola on viewers’ lips every time it pops up on screen, turning those product placements into an interactive shoppable experience.
Some of Alexa's replies
Posters & Animations
AWARDS
CANNES LIONS 2023
Radio&Audio-Voice Activation
*SILVER – I See Coke-Coca-Cola
CLIO AWARDS 2024
Audio-Voice Activated Tech
*SILVERL – I See Coke-Coca-Cola
Audio-Branded Entertainment & Content
*BRONZE – I See Coke-Coca-Cola
Commerce-Innovative Use of Channels
*BRONZE – I See Coke-Coca-Cola
Digital/Mobile-E-Commerce
*BRONZE – I See Coke-Coca-Cola
ONE SHOW 2024
Commerce-Integrated/Omnichannel
*GOLD PENCIL – I See Coke-Coca-Cola
Online &Mobile-Interactive
*BRONZE – I See Coke-Coca-Cola
Commerce-Radio&Audio First
*BRONZE – I See Coke-Coca-Cola
NEW YORK FESTIVAL 2023
Commerce
*GOLD – I See Coke-Coca-Cola
Print
*SILVER – I See Coke-Coca-Cola
Commerce
*SILVER – I See Coke-Coca-Cola
Collaboration and Partnership
*SILVER – I See Coke-Coca-Cola
LIA AWARDS 2023
Radio&Audio-Creativity in Commerce
*SILVER – I See Coke-Coca-Cola
Radio&Audio-Innovative Use of Radio & Audio
*BRONZE – I See Coke-Coca-Cola
DUBAI LYNX 2024
Radio&Audio-Innovation
*GRAND PRIX – I See Coke-Coca-Cola
Digital-Use of Digital
*GRAND PRIX – I See Coke-Coca-Cola
Commerce-Channels
*GRAND PRIX – I See Coke-Coca-Cola
Digital-Use of Digital
*BRONZE – I See Coke-Coca-Cola
Direct-Use of Direct
*BRONZE – I See Coke-Coca-Cola
Media-Channels
*BRONZE – I See Coke-Coca-Cola​​​​​​​