Legal | SAB Miller Bavaria
In Colombia, alcoholic beverages are obligated by law to have at the end of every advertising spot a message that prohibits the sale of beer to minors and a warning about the consequences of alcohol for health. Normally, in a one-minute spot, 44 seconds are for the story and 6 seconds to compress this message quickly. To give a message of moderation and responsible drinking, we swifted the values of a regular radio spot. 
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AWARDS
El Ojo de Iberoamérica 2010
Category Radio
*BRONZE Legal-SAB Miller Bavaria

NOVA Awards 2010
Category Radio
*SILVER  Legal-SAB Miller Bavaria