Oreo Stuf Scan | Modelez
Black-and-white sneakers, known as the “OREO” colorway, are popular collectible items among our younger audience. We decided to reclaim our brand's name by creating a unique mobile experience that turned Oreo sneakers into Oreo cookies. Using shape and color recognition technology, people could scan any pair on the streets, in stores, or even on websites to receive coupons.
AWARDS
CANNES LIONS 2022
Brand Experience & Activation
*SHORTLIST – Oreo Stuf Scan
Brand Experience & Activation
*SHORTLIST – Oreo Stuf Scan
D&AD 2022
Direct
*WOOD PENCIL – Oreo Stuf Scan
Direct
*WOOD PENCIL – Oreo Stuf Scan
CLIO AWARDS 2022
Out Of Home & Ambient
*BRONZE – Oreo Stuf Scan
Out Of Home & Ambient
*BRONZE – Oreo Stuf Scan
LIA AWARDS 2022
Ambient & Activation-Creativity in Commerce
*BRONZE – Oreo Stuf Scan
Ambient & Activation-Creativity in Commerce
*BRONZE – Oreo Stuf Scan
ONE SHOW 2022
Use of Technology
*MERIT – Oreo Stuf Scan
Use of Technology
*MERIT – Oreo Stuf Scan
Craft-Use of Technology
*MERIT – Oreo Stuf Scan
*MERIT – Oreo Stuf Scan
E-commerce
*MERIT – Oreo Stuf Scan
*MERIT – Oreo Stuf Scan