#SheDrives | Nissan Saudi Arabia
On 26th September 2017, Saudi Arabia surprised the world with a royal decree allowing women to drive in June 2018. After King Salman’s decision, carmakers have been fighting for the attention of Saudi women. However, research showed us Saudi men were still reluctant and unwilling to give their support, making women hesitant about applying for a license.
So before even trying to sell any car, we created an initiative to build their confidence.
So before even trying to sell any car, we created an initiative to build their confidence.
Original Content Film
AWARDS
CANNES LIONS 2018
PR-Social Responsibility
*GOLD – #SheDrives-Nissan Saudi Arabia
PR-Social Responsibility
*GOLD – #SheDrives-Nissan Saudi Arabia
D&AD 2018
Branded Content
*WOOD PENCIL – #SheDrives-Nissan Saudi Arabia
Branded Content
*WOOD PENCIL – #SheDrives-Nissan Saudi Arabia
CLIO AWARDS 2019
Digital/Mobile - Branded Entertainment
*SILVER – #SheDrives-Nissan Saudi Arabia
Digital/Mobile - Branded Entertainment
*SILVER – #SheDrives-Nissan Saudi Arabia
ONE SHOW 2019
Branded Content - Current Event Response
*MERIT – #SheDrives-Nissan Saudi Arabia
Branded Content - Current Event Response
*MERIT – #SheDrives-Nissan Saudi Arabia
Integrated - Integrated Campaigns
*MERIT – #SheDrives-Nissan Saudi Arabia
*MERIT – #SheDrives-Nissan Saudi Arabia
Online - Social Post
*MERIT – #SheDrives-Nissan Saudi Arabia
*MERIT – #SheDrives-Nissan Saudi Arabia
NEW YORK FESTIVAL 2019
PR - Best Use of Social/Environmental Good: Brand
*THIRD PRIZE AWARD – #SheDrives-Nissan Saudi Arabia
PR - Best Use of Social/Environmental Good: Brand
*THIRD PRIZE AWARD – #SheDrives-Nissan Saudi Arabia
ONE SHOW 2018
Branded Content
*MERIT – #SheDrives-Nissan Saudi Arabia
Branded Content
*MERIT – #SheDrives-Nissan Saudi Arabia
DUBAI LYNX 2019
Glass: The Award of Change
*ORO – #SheDrives-Nissan Saudi Arabia
Glass: The Award of Change
*ORO – #SheDrives-Nissan Saudi Arabia
DUBAI LYNX 2018
Interactive-Social Purpose
*GRAND PRIX – #SheDrives-Nissan Saudi Arabia
Interactive-Social Purpose
*GRAND PRIX – #SheDrives-Nissan Saudi Arabia
Interactive-Social Video
*GOLD – #SheDrives-Nissan Saudi Arabia
*GOLD – #SheDrives-Nissan Saudi Arabia
Branded Content & Entertainment-Online: Fiction & Non-Fiction
*GOLD – #SheDrives-Nissan Saudi Arabia
*GOLD – #SheDrives-Nissan Saudi Arabia
Integrated
*GOLD – #SheDrives-Nissan Saudi Arabia
*GOLD – #SheDrives-Nissan Saudi Arabia
Film Craft-Achievement in Production
*SILVER – #SheDrives-Nissan Saudi Arabia
*SILVER – #SheDrives-Nissan Saudi Arabia
Media/Sectors-Corporate Social Responsibility
*SILVER – #SheDrives-Nissan Saudi Arabia
*SILVER – #SheDrives-Nissan Saudi Arabia
PR/Use of Social in a PR Campaign
*SILVER – #SheDrives-Nissan Saudi Arabia
*SILVER – #SheDrives-Nissan Saudi Arabia
Promo & Activation/Corporate Social Responsibility
*SILVER – #SheDrives-Nissan Saudi Arabia
*SILVER – #SheDrives-Nissan Saudi Arabia
Branded Content & Entertainment-excellence in Audience Engagement & Distribution Strategy
*BRONZE – #SheDrives-Nissan Saudi Arabia
*BRONZE – #SheDrives-Nissan Saudi Arabia
Interactive/Web Campaign-Corporate Social Responsibility
*BRONZE – #SheDrives-Nissan Saudi Arabia
*BRONZE – #SheDrives-Nissan Saudi Arabia
MENA EFFIE AWARDS 2018
*GRAND PRIX – #SheDrives-Nissan Saudi Arabia
*GRAND PRIX – #SheDrives-Nissan Saudi Arabia
Seasonal Marketing
*GOLD – #SheDrives-Nissan Saudi Arabia
*GOLD – #SheDrives-Nissan Saudi Arabia
Automotive
*SILVER – #SheDrives-Nissan Saudi Arabia
*SILVER – #SheDrives-Nissan Saudi Arabia